Enhancing SME Engagement Through the Use of Behavioral Nudges

Track: Credentialing Innovations

Session Number: 6067
Date: Tue, Nov 19th, 2019
Time: 12:10 PM - 12:20 PM


Hear a case study example of how the POCUS Certification AcademyTM used an agile application of behavioral nudges to recruit Subject Matter Experts to serve as exam contributors (informally referred to as the POCUS Campaign). Review how a 3-step research process of Diagnose, Experiment, and Learn is used to ensure the behavioral tactics are implemented effectively within the specific context. Consider how the methods used can support your credentialing organization.

Session Type: E-Poster

Session Type: E-Poster