Enhancing SME Engagement Through the Use of Behavioral Nudges
Track: Credentialing Innovations
Hear a case study example of how the POCUS Certification AcademyTM used an agile application of behavioral nudges to recruit Subject Matter Experts to serve as exam contributors (informally referred to as the POCUS Campaign). Review how a 3-step research process of Diagnose, Experiment, and Learn is used to ensure the behavioral tactics are implemented effectively within the specific context. Consider how the methods used can support your credentialing organization.