The Value of Certification: How is the Public Affected by What We Do?
Track: Business of Certification
ICE and its member organizations tout the value of certification to the public. But what is the meaning and value of certification? How is the public informed about the value of certification?
At this session, we will begin with a presentation by Jim Henderson, who in 2012 was chair of the ICE Research Committee and the lead author of a report entitled, “A LOOK AT THE VALUE OF PROFESSIONAL CERTIFICATION.” That report was a model for understanding the value of certification and stated in its conclusion, “The protection of the public or the consumer is the primary purpose of many certification programs; therefore, it is essential to assess how the consumers or members of the public view the services or products provided by a certified individual versus a noncertified individual. This information can assist the organization and/or certificants in improving marketing efforts directed to the consumer…”
The other panelists will share how their organizations monitor the conduct and performance of their certificants and will discuss how their certificants positively impact the public. Panelists will also discuss the methods through which they communicate to the public the value of their certification program.