Move Your Social Media Presence from Passive to Active
Track: Marketing and Communication
There are roughly 3 billion social media users in the world – with someone creating a new account approximately every 10 seconds. As more and more people integrate social media into their everyday lives and use the content they experience to influence important decisions they make, it’s becoming critical for organizations to have a presence on social media that connects with participants in a meaningful way.
In this session we’ll cover the basics of assessing your market and creating content that is meaningful to your audience. We will explore what a business can do with a low (or non-existent) budget, limited time and resources, and the best way to get your entire organization – not just your marketing department – helping your organization stand out on social media. We will also look at what organizations with an established social media presence are able to accomplish, how they calculate their ROI, and what techniques they use successfully.