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Connecting with your certificants: Value of engagement

Track: Marketing and Communication

Session Number: 4069
Date: Wed, Oct 25th, 2017
Time: 1:55 PM - 2:00 PM

Description:

: Engaging current and future certificants to “buy in” to the value of certification can be a challenge for certification organizations.  Engagement is the key to instilling the future and current certificant with the value proposition that once certified, they are now a part of “a community of certificants”. This presentation will focus on methods to engage future, current,and past certificants utilizing a multilayer approach. Effective communication coupled with meaningful recognition will be highlighted.  Strategies include targeted communication methods such as e-media platforms and traditional paper methods and people driven interactions with loyal and engaged communities via staff members, chapters, social networking, and live events. Ongoing meaningful recognition and support for individuals who are certified including initial and yearly certification recognition, hospital based and chapter events, as well as multiple programs and events at the annual national meeting (educational sessions, certification resource center, and Certification Celebration). 

 

Session Type: E-Poster

Additional Presenters: We are a team of 3 who bring individual talents and skills to the Certification Practice Specialist role. Each of us will contribute a portion of the presentation that corresponds with our skill set to provide a dynamic thoughtful overview of certificant engagement.
Session Type: E-Poster

Additional Presenters: We are a team of 3 who bring individual talents and skills to the Certification Practice Specialist role. Each of us will contribute a portion of the presentation that corresponds with our skill set to provide a dynamic thoughtful overview of certificant engagement.