Can external measures emphasize the importance of my certification program?
Track: Business of Certification
Certification exams must document evidence of validity of resultant score interpretations. Educational assessments are rich with alignment to external sources of validity evidence. Certification programs frequently lack the ability to relate exam performance to an external criterion, as such most validity evidence for certification programs relates solely to aspects of content and development.
Certification programs frequently need to emphasize their value to program owners and sponsors. Both groups are aware of the costs of a certification program, including possible additional costs if the program does not hold the intended value within the field.
How can certification programs directly illustrate to program sponsors the benefits of the program while concurrently collecting external evidence of the validity of the resultant exam scores? This session presents the results of research examining the relationship between certification exam performance and customer support outcomes. This work is directly transferrable to any certification program looking to illustrate the return on investment in a high quality and rigorous program.