Everyone Markets: Simplifying the Marketing Conversation to Create Internal & External Evangelists
Track: Marketing and Communication
Just like customer centric organizations have evolved to make customer service everyone’s job, organizations can create a stronger brand by simplifying the marketing conversation internally and externally and enable everyone to become a marketing evangelist. Hence, everyone markets. In this session we’ll explore examples of how organizations are embracing a simplified marketing message to “clean the conversation” about the brand and to activate happy customers/members to join the conversation, making it easier for prospective customers/members to hear and become attached to the message they are looking for. You will leave this session with a clear understanding of the implications of marketing messaging and with a framework for creating a unified messaging platform for your organization.