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Everyone Markets: Simplifying the Marketing Conversation to Create Internal & External Evangelists

Track: Marketing and Communication

Session Number: 4072
Date: Wed, Oct 25th, 2017
Time: 2:30 PM - 4:00 PM

Description:

Just like customer centric organizations have evolved to make customer service everyone’s job, organizations can create a stronger brand by simplifying the marketing conversation internally and externally and enable everyone to become a marketing evangelist. Hence, everyone markets. In this session we’ll explore examples of how organizations are embracing a simplified marketing message to “clean the conversation” about the brand and to activate happy customers/members to join the conversation, making it easier for prospective customers/members to hear and become attached to the message they are looking for. You will leave this session with a clear understanding of the implications of marketing messaging and with a framework for creating a unified messaging platform for your organization.

Session Type: Concurrent Session

Session Type: Concurrent Session