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Schedule of Events and Educational Program

Time Activity

10:00 am - 12:30 pm

Welcome and Workshop Overview

What is our value proposition and how can we enhance it?

  • Crafting an effective value proposition

What is our business model and how can it guide decision-making about our business strategy?

  • Leveraging the Business Model Canvas to better understand how to create and deliver value to your customers and your organization
  • Using your business model to inform strategic decision making

Where is our program in the certification program lifecycle and what are the implications for our business strategy?

  • Understanding the characteristics of each stage of the certification program lifecycle
  • Aligning strategy with your lifecycle stage to most effectively navigate through the challenges and opportunities associated with this stage
12:30- 1:00 pm Lunch 

1:00- 4:00 pm

How do we identify and evaluate new revenue opportunities?

  • Using the Certificant Customer Journey to identify opportunities for creating value and generating revenue
  • Using the Market-Product Matrix tool to spur ideas for new products and overlooked opportunities

How should we retool strategy when our certification business falters?

  • Diagnosing a faltering program and determining the best resolution

Leveraging Today's Learning

  • Key take-aways and a roadmap for putting all the pieces together

    CAE Credit

    ICE is a CAE Approved Provider. The program below may be applied for 5.5 credits toward the application or renewal of the Certified Association Executive (CAE) credential through ASAE. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.orgNote: These programs are not endorsed, accredited, or affiliated with ASAE or the CAE program.