Build Your Case

National and international credentialing organizations are sending their staff to the 2017 ICE Exchange annual conference. Below are practical tips for sharing the value of this event with your Board or supervisor to justify your attendance.

1. Directly connect your individual professional development and your organization’s goals to ICE Exchange education.

The best way to show the value of your attendance is to focus on specific, applicable information.

  • Share the 2017 registration brochure with your leadership or supervisor, and highlight the sessions you plan to attend. Or, print relevant session descriptions from ICE’s website.
  • If you are applying for or maintaining your Certified Association Executive (CAE) credential through ASAE, communicate that this event will allow you to earn up to 18 hours of credit.

2. Emphasize how your entire organization will benefit from your attendance.

Consider what you can do to involve your team members to maximize your organization’s return of investment.

  • Customize ICE's sample action plan. This graphic organizer encourages you to a) track in one place all of the knowledge resources you will accumulate and b) identify how you will directly apply the perspective you gain to your role.
  • Ask your colleagues about their changing product and service needs. Visit the Innovation Hall (Exhibit Hall) to bring back contacts and information on products and services that can save you and your team valuable time and money.
  • Share speaker handouts with your colleagues, and hold a lunch and learn to dissect the new or applicable concepts.
  • Volunteer to present on key conference themes and/or host a Q&A with your department.

3. Provide the conference information and cost considerations in one place.

Customize our sample letter which summarizes how the conference will help you advance your professional development, make valuable networking connections, and, in turn, improve your organization. Customize the communication to break-down the specific costs and outline the anticipated return on investment.

Sending one representative from your organization can strengthen your entire team if you download handouts, take notes, and present an educational summary to your department post-conference.

Sending one representative from your organization, and registering others to participate in the select virtual conference sessions, allows more employees to engage in professional development and creates a unique team building opportunity while cutting associated travel costs.

Sending multiple staff members allows you to cover more sessions over the course of the conference. It also enables you to immediately collaborate on new solutions for your organization while the educational concepts are fresh and while you can network with fellow attendees to share lessons learned on similar initiatives. ICE offers a $40 discount on each full conference registration when four or more individuals from an organization register to attend.