Pre-Conference Workshops

Executive Summit

Monday, October 23 | 8:30 am - 4:30 pm CT

Presenters: Michele Warholic, J.D., CAE and Sara Skvirsky

What is the value your credentialing program offers? How do you build resilience?  What markets might you reach?

ICE’s 2017 Executive Summit will provide an opportunity for leaders of credentialing organizations to explore research on the changing workforce. Sara Skvirsky will set the day sharing research from the Institute for the Future. Learn about the blending landscapes of working, learning, and living that will occur in the next 8-10 years. Discuss the signals of change that can help predict the changes for the future, and the new worker archetypes that are emerging. With guidance from Michele Warholic, dig deeper in to which issues resonate most with the credentialing field. Discuss the challenges and opportunities these changes present, and discover ways to strengthen existing programs and building new revenue and program models. Leave the workshop prepared to tackle future changes with a practical, actionable plan.

Registration for this event is limited to certification body leaders who are focused on strategy and vision (CEOs, Executive Directors, and similar strategic leaders in the organization). The intent of this workshop is to create an intimate, engaging and high-level program that maximizes your opportunities to apply the expertise of credentialing innovators to the unique challenges your certification organization is facing.

Learn more about the program

Business of Certification

Monday, October 23 | 9:30 am - 4:30 pm CT

Presenters: Lenora Knapp, PhD and Jennifer Naughton, SPHR

Once your certification program is up and running, you discover the real truth about managing these programs: ensuring psychometric soundness and legal defensibility is the easiest part of administering the program. There are widely available standards and accepted practices you can rely on for guidance. Succeeding in the business of certification is the real challenge.

This workshop provides a unique opportunity to take a focused, deep-dive into the business of certification, and is designed for strategic decision-makers of certification programs and other staff responsible for developing business strategy.

We will address five fundamental questions pertaining to the development of business strategy by certifiers:

  • What is our value proposition and how can we enhance it?
  • What is our business model and how can it guide our decision-making about business strategy?
  • At what stage in the certification program lifecycle is our credential and what types of strategies are most relevant at this stage?
  • How do we identify and evaluate new revenue opportunities (e.g., market expansion, additional products for candidates and certificants)?
  • How should we retool strategy when our certification business falters (i.e., volumes decline, plateau, or never reach expected levels)?

There is a recommended assignment for this workshop, and a recommendation to read The Business of Certification: Creating and Sustaining a Successful Program (2nd Ed). Please note: If you are interested in buying the book and are attending the workshop or an ICE member, please email for a discount code. 

Learn more about the workshop and review the schedule of events. 

Building or Upfitting an Assessment-based Certificate Program

Monday, October 23 | 9:00 am - 12:00 pm CT

Presenter: Michelle Nolin, CPLP

Pursuing accreditation for a new or existing assessment-based certificate program is no small undertaking; however, it can be approached using a step-by-step process that breaks down the elements of the program into manageable buckets. This session will present a very pragmatic, how-to approach to tackling the major elements of a successful, accredited certificate program, including: program administration, instructional design/program architecture, content development, the assessment, infrastructure, delivery, and ongoing program maintenance (from administration, content, and accreditation points of view). We will also discuss new vs. existing programs (including “hybrids” that leverage existing content developed for other purposes to create a new certificate program), and the unique challenges of each. Participants will leave this session with “use tomorrow” checklists and tools to organize and plan their path to achieving and sustaining an accredited certificate program.

Empowering Your Certification Program Through Accreditation (NCCA Accreditation Workshop)

Monday, October 23 | 9:00 am - 12:00 pm CT

Presenters: Todd Galati, MA; Amin Saiar, PhD; Zerrin Sayar; Dave Nelson, PhD, PE

You asked, we listened! The NCCA Commission presents this pre-conference workshop based on crowdsourced questions from ICE members. The session will be two parts:

  • A comparison of the NCCA Standards to two related Standards: APA/AERA/NCME and the ISO/IEC 17024, and discuss opportunities for dual accreditation.
  • A review of common pitfalls seen in applications submitted for NCCA accreditation, and how the NCCA Standards can serve as the process improvement plan you didn’t know you needed.

Advanced Topics in Certification: Extending Your Online Learning

Monday, October 23 | 1:00 pm - 4:00 pm CT

Presenters: Lois Davis. MSN, RN; Jerry Jacobs, JD; Jerry Reid, PhD

This session is presented as a flipped classroom, where participants are given access to the online course, Advanced Topics in CertificationComplete the course ahead of the workshop, and then attend in person to dive deeper in to the content and learn from experts in the following topics: 

  • Business of Certification
  • Continuing Competence
  • Legal Issues
  • Credentialing Marketing for Non-Marketing Professionals

Ask questions that came up while taking the online course, and learn strategies for implementing what you learned.

Psychometrics 101: What Your Psychometrician is Really Saying

Monday, October 23 | 1:00 pm - 4:00 pm CT

Presenters: Liberty Munson, PhD and Manfred Straehle, PhD

During this interactive workshop, you will learn the basic concepts of psychometrics and their relationship to test design, development, and administration. This session, we will:

  • Provide an overview of the exam design and development process;
  • Define validity, reliability, and fairness and how each are ensured throughout the process;
  • Provide general guidelines and key considerations related to the execution of each step of exam development (virtual versus in-person sessions; number of subject matter experts);
  • Discuss the design, development, and delivery requirements of your assessments and exams;
  • Discuss psychometric rules of thumb and shed light on what psychometricians really mean when they say, “it depends,” what factors must be considered, and how those factors affect the decision that is made, and
  • Describe key considerations to determine if your credentialing program meets your programmatic and strategic goals, including accreditation requirements (ANSI/ISO/IEC, NCCA).

Understanding these concepts will provide the foundation that allows you to make better decisions that balance psychometric requirements with the business realities that you face every day in managing your program (e.g., limited resources, time, budget, and legal risks).

Throughout the session, attendees will be encouraged to ask questions and share their experiences. Attendees will leave with their psychometric questions answered and will be able to engage in more productive conversations with their current psychometric team.