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Create a Digital Presence to Market Your Certification

Session Number: 4103
Track: Marketing and Communication
Session Type: Concurrent Session
Primary Presenter: Amy Jauman, SMS [Chief Learning Officer - National Institute for Social Media]
Co-Presenter 1: Lance J. Welter [CMO - Paradigm Testing]
Time: Oct 25, 2017 (10:30 AM - 11:30 AM)

Session Description: 

The success of your certification is at risk if you aren’t engaging the right candidates and key stakeholders at the right times. After all, even a perfectly designed certification can’t effectively support industry standards if the critical members of the community don’t know the certification exists.  Social media can be used to introduce a certification that’s new to the industry, expand on an existing concept, or add to an already successful series of certifications. Each organizational design presents unique challenges and opportunities that – whatever the current organizational state – anyone managing a certification can learn from. Join us for an interactive exploration of how organizations market their certifications using an effective digital presence. This session will involve peer-to-peer learning as well as hands-on demonstration of the social media techniques and applications discussed.


Sponsors and Exhibitors of the 2017 ICE Exchange: ICE uses a separate registration process that grants you unique complimentary and discounted registrations based on your 2017 sponsorship/exhibit package. Though you are encouraged to make hotel reservations now, you will receive registration instructions by email.

Cancellation Policy:
ICE must receive all cancellations in writing by Friday, September 29, 2017. Please email cancellation requests to registration@credentialingexcellence.org or fax to 202-367-2173. All refunds will be processed after the meeting and will be assessed a $100 administrative fee. Substitutions are accepted, but can only be credited toward the 2017 ICE Exchange. All sales are final after Friday, September 29, 2017.