Create a Digital Presence to Market Your Certification
Session Number: 4103
Track: Marketing and Communication
Session Type: Concurrent Session
Primary Presenter: Amy Jauman, SMS [Chief Learning Officer - National Institute for Social Media]
Co-Presenter 1: Lance J. Welter [CMO - Paradigm Testing]
Time: Oct 25, 2017 (10:30 AM - 11:30 AM)
The success of your certification is at risk if you aren’t engaging the right candidates and key stakeholders at the right times. After all, even a perfectly designed certification can’t effectively support industry standards if the critical members of the community don’t know the certification exists. Social media can be used to introduce a certification that’s new to the industry, expand on an existing concept, or add to an already successful series of certifications. Each organizational design presents unique challenges and opportunities that – whatever the current organizational state – anyone managing a certification can learn from. Join us for an interactive exploration of how organizations market their certifications using an effective digital presence. This session will involve peer-to-peer learning as well as hands-on demonstration of the social media techniques and applications discussed.
Sponsors and Exhibitors of the 2017 ICE Exchange: ICE uses a separate registration process that grants you unique complimentary and discounted registrations based on your 2017 sponsorship/exhibit package. Though you are encouraged to make hotel reservations now, you will receive registration instructions by email.
ICE must receive all cancellations in writing by Friday, September 29, 2017. Please email cancellation requests to firstname.lastname@example.org or fax to 202-367-2173. All refunds will be processed after the meeting and will be assessed a $100 administrative fee. Substitutions are accepted, but can only be credited toward the 2017 ICE Exchange. All sales are final after Friday, September 29, 2017.