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Global Engagement: Fail Fast and Fail Often

Session Number: 4023
Track: Business of Certification
Session Type: Concurrent Session
Primary Presenter: John G Schehl, 84014, CAE, RRC, CACP [Certification and Global Engagement - Roof Integrated Solar Energy]
Co-Presenter 2: Kimberly A. Pendo J.D. [Founding Member - Chicago Law Partners, LLC]
Co-Presenter 3: Cheryl Mounts CAE [Executive Director - International Board for the Certification of Specialists in ]
Time: Oct 25, 2017 (04:15 PM - 05:45 PM)

Additional Presenters: This topic requires expertise in credentialing law (Pendo); two organizations (Schehl and Mounts) that have stumbled their way to success in global credential deployment and are willing to share their mistakes and how they corrected them; and, a well-established global credentialing consultant (Hale).

Session Description: 

Stakeholders around the globe are increasingly turning to U.S. associations and professional societies to share their credentials, best practices and technologies for setting standards and developing a workforce. The opportunities seem endless and revenue projections often look promising. But taking lead in a foreign market can jeopardize your organization’s brand and intellectual property (IP). What should a credentialing organization do to create a sustainable foreign presence and simultaneously satisfy budget expectations back home?  This session examines credentialing and brand security, legal issues and best practices to help guide leadership through the challenges and pitfalls of expanding their organization’s brand in foreign markets.

Sponsors and Exhibitors of the 2017 ICE Exchange: ICE uses a separate registration process that grants you unique complimentary and discounted registrations based on your 2017 sponsorship/exhibit package. Though you are encouraged to make hotel reservations now, you will receive registration instructions by email.

Cancellation Policy:
ICE must receive all cancellations in writing by Friday, September 29, 2017. Please email cancellation requests to or fax to 202-367-2173. All refunds will be processed after the meeting and will be assessed a $100 administrative fee. Substitutions are accepted, but can only be credited toward the 2017 ICE Exchange. All sales are final after Friday, September 29, 2017.