Everyone Markets: Simplifying the Marketing Conversation to Create Internal & External Evangelists
Session Number: 4072
Track: Marketing and Communication
Session Type: Concurrent Session
Primary Presenter: Willis Turner, CAE, CME, CSE [President & CEO - Sales & Marketing Executives International, Inc.]
Time: Oct 25, 2017 (02:30 PM - 04:00 PM)
Just like customer centric organizations have evolved to make customer service everyone’s job, organizations can create a stronger brand by simplifying the marketing conversation internally and externally and enable everyone to become a marketing evangelist. Hence, everyone markets. In this session we’ll explore examples of how organizations are embracing a simplified marketing message to “clean the conversation” about the brand and to activate happy customers/members to join the conversation, making it easier for prospective customers/members to hear and become attached to the message they are looking for. You will leave this session with a clear understanding of the implications of marketing messaging and with a framework for creating a unified messaging platform for your organization.
Sponsors and Exhibitors of the 2017 ICE Exchange: ICE uses a separate registration process that grants you unique complimentary and discounted registrations based on your 2017 sponsorship/exhibit package. Though you are encouraged to make hotel reservations now, you will receive registration instructions by email.
ICE must receive all cancellations in writing by Friday, September 29, 2017. Please email cancellation requests to email@example.com or fax to 202-367-2173. All refunds will be processed after the meeting and will be assessed a $100 administrative fee. Substitutions are accepted, but can only be credited toward the 2017 ICE Exchange. All sales are final after Friday, September 29, 2017.