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Everyone Markets: Simplifying the Marketing Conversation to Create Internal & External Evangelists

Session Number: 4072
Track: Marketing and Communication
Session Type: Concurrent Session
Primary Presenter: Willis Turner, CAE, CME, CSE [President & CEO - Sales & Marketing Executives International, Inc.]
Time: Oct 25, 2017 (02:30 PM - 04:00 PM)

Session Description: 

Just like customer centric organizations have evolved to make customer service everyone’s job, organizations can create a stronger brand by simplifying the marketing conversation internally and externally and enable everyone to become a marketing evangelist. Hence, everyone markets. In this session we’ll explore examples of how organizations are embracing a simplified marketing message to “clean the conversation” about the brand and to activate happy customers/members to join the conversation, making it easier for prospective customers/members to hear and become attached to the message they are looking for. You will leave this session with a clear understanding of the implications of marketing messaging and with a framework for creating a unified messaging platform for your organization.

Sponsors and Exhibitors of the 2017 ICE Exchange: ICE uses a separate registration process that grants you unique complimentary and discounted registrations based on your 2017 sponsorship/exhibit package. Though you are encouraged to make hotel reservations now, you will receive registration instructions by email.

Cancellation Policy:
ICE must receive all cancellations in writing by Friday, September 29, 2017. Please email cancellation requests to or fax to 202-367-2173. All refunds will be processed after the meeting and will be assessed a $100 administrative fee. Substitutions are accepted, but can only be credited toward the 2017 ICE Exchange. All sales are final after Friday, September 29, 2017.