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Public Members: Who Needs Them? Why Have Them?

Session Number: 4048
Track: Business of Certification
Session Type: Concurrent Session
Primary Presenter: Barbara Safriet (session moderator) [Professor - Lewis & Clark School of Law]
Co-Presenter 1: Gino Gianola [Board Member - Physician Assistant Education Association]
Co-Presenter 2: Francine Butler, PhD [President - Empressa Consulting LTD]
Co-Presenter 3: James Xavier Stobinski [CEO - Competency and Credentialing Institute]
Co-Presenter 4: Gretchen Gemeinhardt [Public Member - Competency and Credentialing Institute]
Time: Oct 25, 2017 (10:30 AM - 11:30 AM)

Session Description: 

In a memorable newsletter post several years ago, a newly appointed public member on a certification organization’s board posed that very question.  He went on to say:

"…(T)he short answer is that they bring a perspective to the decision-making that is different from that of members of the profession. My challenge as your public representative will be to examine every issue considered by the board from the viewpoint of the health care consumer. My job also includes bringing public issues and problems to the attention of the board, especially when specialty certification may offer a part of the solution to the problem…. How, exactly, does the public benefit from certification? For example, can certification be demonstrated to improve health care outcomes? If it can, I intend to carry that message to the public – to employers, accreditors, insurers, consumer organizations and the media. If it cannot, then we should look at ways to modify the program so that it can and does."

At this session, two public members and either their CEO or a certificant board member will engage in an informal conversation about their respective views of the public member’s role on the board and the value the organization derives from their involvement.   A third public member will moderate the conversation.

Similar sessions have been well-received at prior ICE meetings.

Sponsors and Exhibitors of the 2017 ICE Exchange: ICE uses a separate registration process that grants you unique complimentary and discounted registrations based on your 2017 sponsorship/exhibit package. Though you are encouraged to make hotel reservations now, you will receive registration instructions by email.

Cancellation Policy:
ICE must receive all cancellations in writing by Friday, September 29, 2017. Please email cancellation requests to or fax to 202-367-2173. All refunds will be processed after the meeting and will be assessed a $100 administrative fee. Substitutions are accepted, but can only be credited toward the 2017 ICE Exchange. All sales are final after Friday, September 29, 2017.