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Designing Professional Credentials for Today’s Market (and the Future!)

Session Number: 4049
Track: Business of Certification
Session Type: Concurrent Session
Primary Presenter: Lenora Knapp, Ph.D. [President - Knapp & Associates International, Inc.]
Co-Presenter 1: Jennifer A. Naughton, MA, SPHR [Senior Director, Competencies & Credentialing - ATD Certification Institute]
Co-Presenter 2: Dania Eter, MBA [Chief Credentialing and Product Portfolio Officer - HRCI]
Time: Oct 24, 2017 (04:00 PM - 05:30 PM)

Additional Presenters: Each presenter will help to facilitate the small group discussions.

Session Description: 

Ideas about what professional credentials should look like and the purpose they serve have dramatically evolved in the last few years. This evolution has been spurred by: (1) the growing recognition that our traditional, “one size fits all” credentialing approach may not meet the needs of today’s (or tomorrow’s) key stakeholders and what they value about the credentialing process and (2) newcomers in the credentialing space who are attempting to fill this gap with innovative, non-traditional approaches to skills validation. To continue to fulfill their credentialing missions and effectively serve the fields they represent, organizations will need to expand their views of credentialing or risk losing their market share to other entities who are more willing to provide non-traditional solutions. Join us for a conversation about changes and trends impacting professional credentialing and an exploration of how we can redesign credentials to remain viable and relevant in the future.   

Sponsors and Exhibitors of the 2017 ICE Exchange: ICE uses a separate registration process that grants you unique complimentary and discounted registrations based on your 2017 sponsorship/exhibit package. Though you are encouraged to make hotel reservations now, you will receive registration instructions by email.

Cancellation Policy:
ICE must receive all cancellations in writing by Friday, September 29, 2017. Please email cancellation requests to or fax to 202-367-2173. All refunds will be processed after the meeting and will be assessed a $100 administrative fee. Substitutions are accepted, but can only be credited toward the 2017 ICE Exchange. All sales are final after Friday, September 29, 2017.