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Leveraging Candidate Learning Opportunities to Grow Your Certification Program

Session Number: 4047
Track: Business of Certification
Session Type: Lightning Learning
Primary Presenter: Ashish Rangnekar [CEO - BenchPrep]
Co-Presenter 1: Stephanie Runyan [HR Certification Institute]
Time: Oct 24, 2017 (12:30 PM - 12:45 PM)

Session Description: 

In the period of time between when a prospective candidate considers whether to take a certification exam and when the candidate takes a certification exam, three key levers align: the candidate exhibits clear intent to sign up for the exam, the candidate takes action to get ready for the exam, and the candidate feels ready to take the exam. This Decision Phase of the Candidate Journey is often where many organizations lose a significant portion of prospective candidates. This session will highlight how organizations can grow their certification programs by offering a meaningful Candidate Learning Experience to enable the transition between the Consideration and Action stages for prospective certification candidates.

The Human Resources Certification Institute (HRCI) and BenchPrep will present a case study which outlines how organizations can use various types of learning opportunities to increase the number of prospective candidates who enroll and take their certification exams. The presentation will highlight a specific implementation by HRCI as well as industry trends observed by BenchPrep.


Sponsors and Exhibitors of the 2017 ICE Exchange: ICE uses a separate registration process that grants you unique complimentary and discounted registrations based on your 2017 sponsorship/exhibit package. Though you are encouraged to make hotel reservations now, you will receive registration instructions by email.

Cancellation Policy:
ICE must receive all cancellations in writing by Friday, September 29, 2017. Please email cancellation requests to or fax to 202-367-2173. All refunds will be processed after the meeting and will be assessed a $100 administrative fee. Substitutions are accepted, but can only be credited toward the 2017 ICE Exchange. All sales are final after Friday, September 29, 2017.